Lady on laptop in coffee shop | Buyer Persona

Blog Posts

Hair Salon Chairs and Mirror
4 mins | Hair & Beauty,Services

Hair Salon Recruitment Challenges & How To Solve Them 

The salon industry often faces challenges when it comes to recruiting. Read below to find out the most common obstacles hair salons face when finding new stylists and how to solve them. 1. Salons Wait...
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Target audiences on social media
5 mins | Social Media

How to reach your target audience on social media

Should small businesses advertise on social media? Yes! Used the right way, you can get quite far with a relatively small advertising budget. Social media allows you to enter into a dialogue with your...
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Setting up a GMB profile step by step
5 mins | Hair & Beauty,SEO

How to set up a Google My Business profile

Our comprehensive step by step guide on how to set up and manage GMB profiles. What is Google my Business?  Google My Business is a free tool that allows you to add your salon business on Google Maps...
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Small Business Owner
5 mins | Hair & Beauty,Sector

Winning new customers with Google My Business

Is Google My Business worth it?  Judging from the title of this article, you might have already guessed it. Google My Business is worth it! Especially for small businesses. Done the right way, Google...
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Beating the PPC competition
4 mins | PPC,Services

How to beat your competitors at PPC

What is PPC competition? PPC stands for pay-per-click, for example for ads on the Google search network. Your PPC competition is other advertisers, or bidders, who compete for the same keywords and cr...
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Marketing Strategy Meeting Image by
8 mins | PPC,Services

How To Use Google Ads Keyword Planner

What Is Google Ads Keyword Planner? Google defines its Keyword Planner Tool as: ‘A free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network ca...
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Marketing Strategy Analysis
5 mins | PPC,Services

How to maximise your PPC keyword strategy

What is a PPC keyword strategy? We all know that the internet has a vast amount of people looking for all sorts of things, from their next hair appointment to their closest beauty salon. As a small bu...
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Green Shoot PPC in Digital Marketing
5 mins | PPC,Services

An Introduction to PPC in Digital Marketing 

What is PPC? PPC stands for pay-per-click. It’s an advertising strategy where you are only charged once someone takes an interest in your advert by ‘clicking’ on it. This means that you are ...
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Queuing at bar - How to find your target audience
3.5 mins | Services

How To Find Your Target Audience

What Is A Target Audience? Target audience is defined as a particular group which something is aimed at. It could be a film, a new product, food or service. Target audiences have a clear demographic a...
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Lady on laptop in coffee shop | Buyer Persona
4 mins read | Sector,Services

How To Create A Buyer Persona

What Is A Buyer Persona? A buyer persona is a semi-fictional profile of your ideal customer made up from market research, customer data and your knowledge of the industry and your business. In short, ...
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Busy Cafe - Digital Audience
4.5 mins read | Services

Small Business Target Audiences for Digital Marketing 

What Is A Digital Audience? The definition of a digital audience is anyone that is in the digital space. They could be on their emails, on social media, a news platform, browsing a fashion website, bo...
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3 mins read | Email Marketing,SEO,Social Media

Digital Marketing Mistakes Small Businesses Should Avoid

Digital Marketing Mistakes  The problem with digital marketing is that there is no secret formula that works for everyone. All small businesses are different and that’s what makes them so interesti...
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