5 mins | PPC,Services
An Introduction to PPC in Digital Marketing
What is PPC? PPC stands for pay-per-click. It’s an advertising strategy where you are only charged once someone takes an interest in your advert by ‘clicking’ on it. This means that you are ...
4 mins | Hair & Beauty,Services
Hair Salon Recruitment Challenges & How To Solve Them
The salon industry often faces challenges when it comes to recruiting. Read below to find out the most common obstacles hair salons face when finding new stylists and how to solve them. 1. Salons Wait...
3.5 mins | Services
How To Find Your Target Audience
What Is A Target Audience? Target audience is defined as a particular group which something is aimed at. It could be a film, a new product, food or service. Target audiences have a clear demographic a...
4 mins read | Sector,Services
How To Create A Buyer Persona
What Is A Buyer Persona? A buyer persona is a semi-fictional profile of your ideal customer made up from market research, customer data and your knowledge of the industry and your business. In short, ...
4.5 mins read | Services
Small Business Target Audiences for Digital Marketing
What Is A Digital Audience? The definition of a digital audience is anyone that is in the digital space. They could be on their emails, on social media, a news platform, browsing a fashion website, bo...
3 mins read | Email Marketing,SEO,Social Media
Digital Marketing Mistakes Small Businesses Should Avoid
Digital Marketing Mistakes The problem with digital marketing is that there is no secret formula that works for everyone. All small businesses are different and that’s what makes them so interesti...
3 mins read | SEO,Social Media
5 Creative Digital Marketing Ideas For Small Businesses
Small Businesses in A Big Digital Landscape It’s easy for small businesses to feel lost in the huge digital marketing landscape. It often seems that huge companies with vast budgets can easily push ...
4½ mins read | Email Marketing,PPC,SEO,Social Media
How to Create a Digital Marketing Strategy
What is Digital Marketing Strategy? A digital marketing strategy is a series of steps and processes to make the most of your small business online presence. It’s a way to plan your brand message a...
5 mins read | Email Marketing,PPC,SEO,Social Media
Digital Marketing for Small Businesses
How small businesses can benefit and grow with digital marketing. The opportunities for digital marketing are endless and so are the benefits. The internet has changed the landscape of marketing since...