Blog Posts

What Is A Target Audience? Target audience is defined as a particular group which something is aimed at. It could be a film, a new product, food or service. Target audiences have a clear demographic a...

What Is A Buyer Persona? A buyer persona is a semi-fictional profile of your ideal customer made up from market research, customer data and your knowledge of the industry and your business. In short, ...

What Is A Digital Audience? The definition of a digital audience is anyone that is in the digital space. They could be on their emails, on social media, a news platform, browsing a fashion website, bo...

Digital Marketing Mistakes  The problem with digital marketing is that there is no secret formula that works for everyone. All small businesses are different and that’s what makes them so interesti...

Small Businesses in A Big Digital Landscape It’s easy for small businesses to feel lost in the huge digital marketing landscape. It often seems that huge companies with vast budgets can easily push ...

What is Digital Marketing Strategy? A digital marketing strategy is a series of steps and processes to make the most of your small salon business’ online presence.  It’s a way to plan your br...

How small businesses can benefit and grow with digital marketing. The opportunities for digital marketing are endless and so are the benefits. The internet has changed the landscape of marketing since...

The obvious answer may seem a resounding yes, if you look at the number of us active on social media these days and the reference to social media hashtags all over the TV and radio. However, the answ...