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Are you stuck posting the same content on your salon’s social media platforms? It can be difficult to think of original content that will also boost your engagement, however with the right social me...

The salon industry often faces challenges when it comes to recruiting. Read below to find out the most common obstacles hair salons face when finding new stylists and how to solve them. 1. Salons Wait...

Should small businesses advertise on social media? Yes! Used the right way, you can get quite far with a relatively small advertising budget. Social media allows you to enter into a dialogue with your...

Our comprehensive step by step guide on how to set up and manage GMB profiles. What is Google my Business?  Google My Business is a free tool that allows you to add your salon business on Google Maps...

What is PPC competition? PPC stands for pay-per-click, for example for ads on the Google search network. Your PPC competition is other advertisers, or bidders, who compete for the same keywords and cr...

What Is Google Ads Keyword Planner? Google defines its Keyword Planner Tool as: ‘A free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network ca...

What is a PPC keyword strategy? We all know that the internet has a vast amount of people looking for all sorts of things, from their next hair appointment to their closest beauty salon. As a small bu...

What is PPC? PPC stands for pay-per-click. It’s an advertising strategy where you are only charged once someone takes an interest in your advert by ‘clicking’ on it. This means that you are ...

What Is A Target Audience? Target audience is defined as a particular group which something is aimed at. It could be a film, a new product, food or service. Target audiences have a clear demographic a...

What Is A Buyer Persona? A buyer persona is a semi-fictional profile of your ideal customer made up from market research, customer data and your knowledge of the industry and your business. In short, ...