PPC

How to beat your competitors at PPC
What is PPC competition? PPC stands for pay-per-click, for example for ads on the Google search network. Your PPC competition is other advertisers, or bidders, who compete for the same keywords and cr...
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How To Use Google Ads Keyword Planner
What Is Google Ads Keyword Planner? Google defines its Keyword Planner Tool as: ‘A free Google Ads tool for new or experienced advertisers that’s like a workshop for building new Search Network ca...
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How to maximise your PPC keyword strategy
What is a PPC keyword strategy? We all know that the internet has a vast amount of people looking for all sorts of things, from their next hair appointment to their closest beauty salon. As a small bu...
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An Introduction to PPC in Digital Marketing
What is PPC? PPC stands for pay-per-click. It’s an advertising strategy where you are only charged once someone takes an interest in your advert by ‘clicking’ on it. This means that you are ...
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How to Create a Digital Marketing Strategy
What is Digital Marketing Strategy? A digital marketing strategy is a series of steps and processes to make the most of your small salon business’ online presence. It’s a way to plan your br...
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Digital Marketing for Small Businesses
How small businesses can benefit and grow with digital marketing. The opportunities for digital marketing are endless and so are the benefits. The internet has changed the landscape of marketing since...
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