Hair & Beauty Digital Marketing
The Hair & Beauty industry has experienced huge growth in recent years. From beauty salons to barbershops and beauty products to treatment rooms, hair and beauty businesses have been able to offer a wide variety of services to a varied audience.
As more people see the value in investing in themselves, the hair and beauty industry has seen great opportunities in digital marketing. The problem? As the sector gets bigger, many consumers feel that it’s difficult to see which salon or product is right for them.
Case Study | Blue Tit London
We have worked with Blue Tit London for more than 2 years on their SEO. Helping the business grow from 3 salons across London to 10 and expanding. As always we started with an audit of their existing website. We identified several fixes and set about implementing these to ensure we had a good foundation of technical SEO (a fast website that Google can easily index etc). We then conducted our keyword and competitor research process to work on the on-page tasks of SEO helping Google pick-up the site for relevant keywords.
Working in partnership with their PR agency we set about a content and link building strategy to drive inbound links from high authority sites. With all this work we dominated the local search results for each salon and picked up additional traffic from hair related queries and wider search locations. This in turn led to increase of organic search traffic of over 140% over 2 years and we continue to improve and build on their search traffic. Crucially this traffic converts extremely well so we can prove a strong return on investment for the client.
Digital Marketing Beauty Industry
Reviews are vital to encourage new customers to your hair salon. A great way to do this and showcase your work is by using social media to show before and after shots and encourage user generated content.
For high-street barbershops it’s important that campaigns are targeted in your area, to the right demographic and links to your booking page so that customers are able to make a decision easily.
With so many treatments available, SEO is a great way to be more visible to people who want to find you. Though it takes time to see the results, generating SEO optimised content will position you as an expert in your field and boost your Google ranking.
One of the most important aspects of beauty eCommerce is the customer journey. Build on customer loyalty through email. Well timed follow ups to encourage reviews, add value to their experience and promote offers will all encourage repeat purchases.
Salon Digital Marketing
With so many competitors within the hair & beauty industry and so much to do in your salon or shop, it’s often nearly impossible to find the time and make the right decisions when it comes to a digital marketing strategy. There is a lot to consider and so many tools that it can often be a minefield when trying to decide the best option for your small business.
Green Shoot Marketing can help by creating a clear digital strategy based on your objectives. Would you like more traffic to your ecommerce website? No problem. Do you need to more bookings during weekdays? We can create a digital marketing plan to help you achieve this.