17 Marketing Tips For Hair Salons To Get More Clients [Free Guide]
As a hair salon owner, knowing where to begin with your marketing efforts can be tricky. There are just so many possibilities out there, I just don’t know where to start!
We’ve broken down some promotions, strategies and marketing tips for hair salons that can give you the inspiration to kick start your salon marketing.
Our Top Marketing Tips for Hair Salons:
Live and breath your unique selling points
Before you begin actively marketing your hair salon business, you’ll need to sit down and decide what you are going to market. By ‘what’, we’re talking about your unique selling point.
This is integral to your marketing strategy. There is a lot of competition out there when it comes to hair salon marketing, so – trust us – you won’t get very far without some clear USPs.
For example, your salon might be sustainable, gender neutral or maybe dog-friendly. Whatever it is that makes your salon unique, use it!
Use introductory offers
Whether you own a new salon or have been in the game for years, introductory offers do a world of wonder when it comes to gaining and retaining clients.
Sometimes the hardest part about gaining clients is getting them into the salon in the first place. Who can blame them – their hair is a precious thing and they won’t trust just anyone with it!
Introductory offers give them an incentive to get through the doors. The rest is all up to your team to blow them away. Once they’ve experienced why your salon is so amazing, they’ll be sure to come back again.
Optimise your website
Lots of your marketing efforts are going to link back to your website, whether it be Google Ads, Facebook ads, email or, organic social posts. Clients may even find your website organically with a quick Google search.
Therefore, it’s best to get your website in order before you start linking back to it. You’ll need to make sure that your website is:
- On-brand, with consistent colours, fonts and imagery
- User friendly, for an optimal user experience
- Following basic SEO principles, so that users can find you on Google with ease
- Mobile friendly, since most users will use your website on their phone
Encourage existing clients to write reviews
Another marketing tip for your hair salon is to ensure you have some (ideally positive) reviews. In fact, 90% of consumers read online reviews before visiting a business, so it is crucial to get that 5 star feedback!
If you have regular clients who you know would be happy to write a nice review, then that’s a good starting point. However, after a while, you may have to resort to an incentive-based system to get your clients to write reviews.
Don’t just stop at collecting reviews – ensure that you take time every week to respond to them. This will show potential clients that you value your customers, and will help shape your reputation as a business.
Get listed on Google My Business
One platform that your customers can leave reviews on is Google My Business. However, that’s only one reason we recommend setting your business up on GMB.
Google My Business is your one-way ticket to showing up on Google Maps. Why’s that important? Well, 77% of people use Google Maps to find “near me” business information. Catch our drift?
It’s a completely free tool to use, so there’s no reason not to give it a go.
Start regular email newsletters
Our best guess is that, as a salon owner, you don’t have time to create email newsletters with immaculate graphics and copy, every single week. But that shouldn’t stop you from sending newsletters one or twice a month to start off with.
Email marketing is a very effective way to directly reach your potential clients. You can alert them about any new offers or the latest news in your salon. This will make them feel more personally connected to your business, whether they’ve visited you before or not.
Host a giveaway on social media
This is an old trick, but giveaways really can boost your customer base…if done correctly of course.
Firstly, the prize should be relevant to your business. For example, giveaway a free hair appointment, rather than a random item. This ensures that anyone who enters already has an interest in your salon.
Then, make some rules to enter. The beauty of giveaways is that they spread like wildfire, especially when you ask users to share or tag a friend. Your social following should increase, giving you a larger audience to market to.
Download Our Free Guide For 10 Extra Salon Marketing Tips
We’ve just been through 7 of our digital marketing tips for hair salons, but we have 10 extra tips waiting for you in our free downloadable guide.
Just hit download below to get your guide, which you can keep forever. This way, you’ll have a handy guide to easily refer back to.