Sustainable Marketing
With our impact on the planet becoming a pressing issue, businesses have opted to take responsibility through sustainable and eco-friendly practices. This comes as no surprise since studies have shown that 81% of consumers prefer to buy from sustainable businesses.
As more consumers begin choosing sustainable options, sustainable businesses have seen excellent opportunities in digital marketing, especially since the market for sustainable sellers is growing fast.
Case Study | Blue Tit London
Blue Tit London is an award-winning boutique hair salon with sustainability at the core of its values. They are a Certified B Corporation which means they are legally required to consider their impact on the environment, as well as their workers, customers, community and suppliers. The business also uses eco-friendly and sustainable hair products, such as Oway. Oway bottles are made with 100% recyclable materials, and Blue Tit even has an Oway refill station in every salon to prompt their customers to reduce waste.
We have worked with Blue Tit for more than 3 years on their SEO, which has helped the business grow from 3 salons in London to 10 and expanding. As a sustainability-focused business, this meant becoming visible on Google for keywords such as ‘eco-friendly salon’. Working in partnership with their PR agency we set about a content and link building strategy to drive inbound links from high authority sites.
With all this work we dominated the local search results for each individual salon and picked up additional traffic from hair related queries and wider search locations. This, in turn, led to an increase in organic search traffic of over 140% over 2 years and we continue to improve and build on their search traffic. Above all, this traffic converts extremely well so we can prove a strong return on investment for the client.
